| Program of the 10th Sensometrics Conference 2010 
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      | July 25 | 
    
      | Pieter Punter | Conference Opening: 10 Sensometric Conferences: Past - Present - Future | 
    
      | Willem Heiser (plenary) | Imagine a Tree of Methods: What will Keep the Sensory Branches Growing? | 
    
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      | July 26 | 
    
      | Hye-Seong Lee (plenary) | Measuring food or consumers? Latest ideas and methodological issues in difference tests | 
    
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      | Applications of sensory difference tests in sensory and consumer research (Chair: Danielle van Hout) | 
    
      | John Ennis | Analysis Recommendations for Data with No Difference or No Preference Responses | 
    
      | Danielle van Hout | Effects of familiarization using a brand image on the performance of the A-Not A multiple difference test | 
    
      | Udi Makov | Data Mining Inspired Sensory Mapping Algorithm | 
    
      | Min-A Kim, Hye-Seong Lee | Effects of the reference stimulus range on the performance in the four different versions of the duo-trio test | 
    
      | John Castura | Best practices in sensory equivalence testing | 
    
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      | Consumer segmentation and BIB designs (Chair: Chris Findlay) | 
    
      | Graham Cleaver | Preference mapping with incomplete blocks-Review | 
    
      | Ryan Browne, Paul McNicholas | The effect of an incomplete block design on consumer segmentation | 
    
      | Jeffrey L. Andrews | Model-based clustering using mixtures of t-factor analyzers: A food authenticity example | 
    
      | Chris Findlay | Sensory Considerations in BIB Design | 
    
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      | Integrated approaches for PLS Path Modelling 
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      | Vincenzo Esposito Vinzi (plenary) | Integrated approaches for PLS Path Modelling: PLS regression Estimation Models and Probabilistic Networks. (Part 1 | Part 2) 
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      | Structural Equation and PLS-path Modelling (Chair: Graham Cleaver) | 
    
      | Jörg Henseler (invited) | SEM in relation to other techniques. | 
    
      | Marcel Paulssen | Relating Sensory Profiles to Consumer Liking with Structural Equation Modelling and PLS - an Application in the Pet Food Market | 
    
      | Tormod Naes | Path modelling by sequential PLS regression | 
    
      | A. Deglaire, Méjean, Hercberg, Schlich | The analysis of a set of questionnaires composed of 151 items on salt-, sweet- and fat-liking | 
    
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      | New developments in quality control (Chair: Tom Carr) | 
    
      | Iñaki Etaio | Method Development for Sensory Quality Control of Products with Certified Quality Labels: A Case Study on Wine | 
    
      | Stéphane Verdun | Weighted PLS-Discriminant analysis with application to conventional sensory profiling | 
    
      | Jolanda Soons | McDonalds In-Plant QC Sensory for the Food Industry | 
    
      | John Ennis | Multivariate Control Charts with Applications to Descriptive Analysis | 
    
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      | Poster Speed dating | 
    
      | Gaewalin Oupadissakoon | Characterization and perceptual mapping of luxury women's fragrances using sorting, projective mapping and conventional descriptive analysis | 
    
      | Jagoda Mazur | Contrast effects in sensory acceptability testing | 
    
      | Dzeti Zait | Modelling to understand sweetness, sourness and flavour intensity scoring of red raspberries to facilitate marker assisted breeding | 
    
      | Betina Piqueras-Fiszman | Application of CATA questions to identify consumers' semantic space of mobiles and watches. Influence of age and familiarity | 
    
      | Virginie Jesionka | Analyzing trees issued from a hierarchical sorting task using HMFA | 
    
      | Laëtitia Leriche | Bayesian Networks: an alternative method to understand the link between fragrances and emotions. | 
    
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      | July 27 | 
    
      | Erik Jan Wagemakers (plenary) | Bayesian Model Selection in Sensometrics | 
    
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      | Applications of Bayesian models  in sensory 
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      | Sarah Simpson | Investigating the effect packaging has on sensory perception using the Bayesian design approach to choice-based experiments. | 
    
      | Van Anh Phan | Sensory specific satiation: using Bayesian networks to integrate information from related studies | 
    
      | Fabien Craignou | Bayesian Analysis: a complete framework to understand consumer perceptions and their links with sensory data. | 
    
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      | Workshop R-tutorials (Sebastien Lé) | 
    
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      | Multi-way models 
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      | Michel Tenenhaus (plenary) | Multi-way models, an overview | 
    
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      | Sorting tasks and creative design (Chair:  Pieter Punter) | 
    
      | El Mostafa Qannari | Statistical issues relating to hierarchical free sorting task | 
    
      | Marine Cadoret | A new approach for analyzing hierarchical sorting task data | 
    
      | Guillaume Blancher | A method to investigate the stability of a Sorting map | 
    
      | Geir Birkedal | Creative design in early stage product development of emerging technologies | 
    
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      | Preference, Ideals and Authenticity (Chair: Pascal Schlich) | 
    
      | Nadra Mammasse, Pascal Schlich | The right number of consumers to be enrolled in a liking test strongly depends on the level of sensory complexity among products | 
    
      | Hal MacFie, Anne Hasted, Ian Wakeling | Ideal versus vector internal preference mapping of real and simulated data sets. | 
    
      | Thierry Worch | Can we trust consumers' Ideals? Study of the relationship between the consumers' pref and their ideals. | 
    
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      | Temporal Dominance of Sensations (Chair: Pascal Schlich) | 
    
      | Michael Meyners | Panel and panelist agreement in studies of Temporal Dominance of Sensations | 
    
      | Nicolas Pineau | Panel performance assessment for Temporal Dominance of Sensations data | 
    
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      | July 28 | 
    
      | Jay Magidson (plenary) | Latent Class Segments - How to find them and what to do with them | 
    
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      | Novel approaches (Chair: Garmt Dijksterhuis) | 
    
      | Greg Keep | Qualitative Research and Text Analysis using a Trained Sensory Panel | 
    
      | Claire Boucon | Methods for comparing factor structures applied to the measurement of a complex product experience | 
    
      | Charles Fayle | An Efficient Approach to Solving Complex Market Research Problem | 
    
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      | Making decisions in the business world (Chair: Chris Findlay) pdf 
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      | Posters | 
    
      | Jagoda Mazur | Contrast effects in sensory acceptability testing | 
    
      | Hye-Seong Lee | Investigating the effects of the information disclosure of sodium reduction on the consumer discrimination using the same-different methods, the first stimulus-fixed dual-pair (4IRX) and a duo-trio with constant reference (RAB) methods | 
    
      | Karina Rossini | PLS-DA applied to sensory profiling data with a particular focus on the selection on variables | 
    
      | Dzeti Zait | Modelling to understand sweetness, sourness and flavour intensity scoring of red raspberries to facilitate marker assisted breeding | 
    
      | Betina Piqueras-Fiszman | Application of CATA questions to identify consumers' semantic space of mobiles and watches. Influence of age and familiarity | 
    
      | Betina Piqueras-Fiszman | Modelization of user preferences for industrial products by means of neural networks: Logical framework and practical application | 
    
      | Betina Piqueras-Fiszman | Application of neural networks to predict users' perception of the functionality of products | 
    
      | CAA Duineveld | A calculation on monosodium glutamate and 5'-inosinate synergy | 
    
      | Gaewalin Oupadissakoon | Characterization and perceptual mapping of luxury women's fragrances using sorting, projective mapping and conventional descriptive analysis | 
    
      | Nadia Mendola | Understanding of some basic statistical models in Senpaq, their application to sensory data, and their practical value to undergraduate students | 
    
      | Arlene Cameron | A Simplified Approach to Tracking the Performance of Experienced Sensory Panelists | 
    
      | Wei Qin | Additional uses of actual vs. ideal data for product development | 
    
      | Eric Ferreira | Comparing computer intensive tests for panel consonance through Monte Carlo simulation | 
    
      | Vincent Mandon | Training on two attributes simultaneously (Poster Presentation) | 
    
      | Virginie Jesionka | Analyzing trees issued from a hierarchical sorting task using HMFA | 
    
      | Laëtitia Leriche | Bayesian Networks: an alternative method to understand the link between fragrances and emotions. | 
    
      | Eduard Derks | Exploration of time-resolved sensory effects of designed salt mixtures in culinary food applications | 
    
      | Kermarrec, Portbarre, Schmied, Cadoret, Lé, Pagès | Relation between holistic methods and preference | 
    
      | Dehlholm, Brockhoff, Aaslyng, Bredie | Comparing Napping, Flash Profiling and Conventional Profiling | 
    
      | German Rado, Gaston ares, Ana Giménez | Comparison of four consumer profiling methodologies | 
    
      | Ares, Deliza, Barreiro, Giménez | Consideration of an ideal point in projective mapping | 
    
      | Hye-Seong Lee | Performance of m-AFC (up to four choices) compared with the A-Not A and the first stimulus-fixed dual-pair (4IRX) methods for the overall flavor discrimination, predicted by Signal Detection Theory | 
    
      | Prieto | Using Anova-PLA for improved interpreting and prediction of an electric nose response for wine ageing characterization | 
    
      | Herschtal, Mehlinger, Lé, Cadoret, Pagès | Comparative study of free sorting and hierachical sorting- a case with advertisements |