The psychology of consumer preference, liking and emotion in product choice

This new two day course reflects Professor O’Mahony’s interest in the psychological aspects of consumer testing and its relation to consumer choice in the marketplace. The course will examine the key questions in consumer science. The measures used for consumer preference, liking and emotion will be examined critically in terms of their psychology.
A Psychologist’s perspective.
Sophisticated statistics, unsophisticated measurements.
Good, bad and compromise measures of consumer behavior.
What should we do?
How the consumer perceives.
How the goals of sensory science affect the methods.

Details

Lecturer: Professor Michael O’Mahony

Sensometrics members: 5% reduction on production of membership number