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The Sensometric Society

Institute for Perception course: Advertising Claims Support - Case Histories and Principles

  • 08 Apr 2013
  • (EDT)
  • 10 Apr 2013
  • (EDT)
  • The Greenbrier in White Sulphur Springs, West Virginia, USA

How do you compete effectively in an increasingly challenging environment? Comparative advertising can improve sales, but how do you address competitor challenges? Claims support is a critical business focus for many companies in categories with aggressive competitors.

The purpose of this 2.5 day course is to raise awareness of the issues involved in surveys and product tests to provide the type of evidentiary support needed in the event of a claims dispute. For complete information and registration, visit:

The course is taught by: Drs. Daniel Ennis, Benoit Rousseau and John Ennis

Invited speakers Include:

  • Dr. Bruce Isaacson - MMR Strategy Group
  • David Bernstein, Litigator - Debevoise & Plimpton, LLP
  • Chris Cole, Litigator - Crowell & Morning, LLP 
  • Lawrence Weinstein, Litigator - Proskauer Rose, LLP
  • David Mallen, Deputy Director - National Advertising Division (NAD)
  • Nancy Felsten, Advertising & Marketing Lawyer - Davis Wright Tremaine, LLP
  • Don Lofty, former Internal Council - S. C. Johnson & Son, Inc.

Offered by: The Institute for Perception
Target audience: 
Cost: $1975 US; 25% discount applied to each additional registrant from the same company, Academic discount available.  A discount of $50 US will be offered for members of the Sensometric Society before additional discounts are applied. (
The Institute for Perception offers reduced or waived course fees to non-profit entities, students, judges, government employees and others. US lawyers are eligible for approximately 12 CLE credits. Please contact us for more information.)

Further information: or call 001-804-675-2980

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