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The Sensometric Society

Institute for Perception course: A Powerful Framework for Sensory Product Testing

  • 21 May 2012
  • (EDT)
  • 22 May 2012
  • (EDT)
  • The Williamsburg Lodge in Williamsburg, Virginia, USA

In this 2-day course, you will achieve a deeper understanding of traditional discrimination and rating methods by learning a common framework in which to interpret results across methodologies. In particular, you will learn how to select the most suitable and powerful discrimination methodology based on project objectives, how to develop standards to detect when sensory differences and ratings exceed a consumer-relevant acceptability threshold, how to assess and manage risks in product testing decisions, and effectively use the “no preference/difference” option. Invited speaker, Frank Rossi, Associate Director of Applied Quantitative Sciences at Kraft Foods, will talk about issues in risk management in product testing.

Offered by: The Institute for Perception
Target audience: 
Cost: €750; 50% discount applied to each additional registrant from the same company, Academic discount available.  A discount of €50 will be offered for members of the Sensometric Society before additional discounts are applied.

Further information: or call 001-804-675-2980
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