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The Sensometric Society

Institute for Perception course: Advertising Claims Support: Case Histories and Principles

  • 05 Mar 2012
  • (EST)
  • 06 Mar 2012
  • (EST)
  • The Cloister in Sea Island, Georgia, USA

Designed for attorneys, product developers, and advertising and marketing executives, this course provides an overview of the basic principles through case histories of what is required to support advertising claims. Offered over two days, the course covers National Advertising Division (NAD) cases on the first day and litigated cases on the second. The discussions will be led by experts in the design and interpretation of surveys and product tests designed to support product claims. Speakers represent expert opinion, internal and external legal opinion, the corporate scientific view and the NAD perspective. Dr. Daniel Ennis, who will give the expert witness perspective, will lead a team of experienced speakers: David Mallen, Annie Ugurlayan & Kathryn Ferrara – Attorneys from the NAD, Don Lofty - Internal Counsel for S.C. Johnson, Lawrence Weinstein – Litigation Partner of Proskauer Rose, and Christopher Cole – Litigation Partner of Manatt, Phelps & Phillips. This course is approximately 14 credits of continuing legal education.

Offered by: The Institute for Perception
Target audience: 
Cost: $1950; 25% discount applied to each additional registrant from the same company.  A discount of $50 will be offered for members of the Sensometric Society.

Further information: or call 001-804-675-2980
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