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The Sensometric Society

Symposia & Master Class (Institute for Perception)

  • 26 Oct 2021
  • (EDT)
  • 29 Oct 2021
  • (EDT)
  • TheGreenbrier, White Sulphur Springs, West Virginia USA, and via Zoom

SYMPOSIA: Current Topics in Sensory and Consumer Science

MASTER CLASS: Machine Learning, Unfolding, and Predictive Analytics in Sensory and Consumer Science

In October, The Institute for Perception will present three symposiums on topics of current interest in sensory and consumer science. In addition to our own staff, invited speakers will present during the Symposia on equivalence measurement, controls in claims substantiation testing, and invention and innovation.

The one-day Symposia will be followed by a two-and-a-half-day Master Class focusing on machine learning, unfolding, and predictive analytics.


  • Dr. Daniel M. Ennis - The Institute for Perception
  • Dr. Benoît Rousseau - The Institute for Perception
  • William (Will) Russ - The Institute for Perception
  • Lauren Aronson - Crowell & Moring
  • Anthony (Manny) Manuele - Molson Coors (retired)
  • Stephen McIngvale - Molson Coors
  • Dr. Dulce Paredes - Takasago International Corp., USA
  • Annie M. Ugurlayan - National Advertising Division (NAD)®

This program has been developed for sensory and consumer scientists, product developers, market research managers, package/product testing specialists, and attorneys specializing in advertising law.

For complete information and online registration, visit:

For the multiple registration and member discount, please contact Susan Longest at

Offered by: The Institute for Perception

Target audience: Intermediate

Cost: SYMPOSIA - $495 USD, and MASTER CLASS - In-person attendance: $1,495, Online attendance: $1,175. Attend entire 3.5-day program and receive a $100 fee discount.

A discount of $50 US will be offered to members of the Sensometric Society upon request. Please contact Susan Longest at before registering if you are eligible for a discounted fee.

Further information: or call +1-804-675-2980

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