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Current Topics in Sensory & Consumer Science + New Developments in Analytic Methods: Machine Learning, Drivers of Liking®, and Portfolio Optimization (Institute for Perception)

  • 03 Nov 2020
  • (EST)
  • 06 Nov 2020
  • (EST)
  • TheGreenbrier, White Sulphur Springs, West Virginia USA, and via Zoom

SYMPOSIA: Current Topics in Sensory and Consumer Science

MASTER CLASS: New Developments in Analytic Methods: Machine Learning, Drivers of Liking®, and Portfolio Optimization

In November, The Institute for Perception will present three symposiums on topics of current interest in sensory and consumer science. In addition to our own staff, invited speakers will present during the Symposia on temporal effects, invention and innovation, and consumer takeaway surveys.

The one-day Symposia will be followed by a two-and-a-half-day course on Machine Learning, Drivers of Liking®, and Portfolio Optimization.

This program has been developed for sensory and consumer scientists, product developers, market research managers, package/product testing specialists, and attorneys specializing in advertising law.

The instructors will be:

  • Dr. Daniel M. Ennis - The Institute for Perception
  • Dr. Benoît Rousseau - The Institute for Perception
  • William (Will) Russ - The Institute for Perception
  • Christopher A. Cole - Crowell & Moring
  • David G. Mallen - Loeb & Loeb
  • Anthony (Manny) Manuele - Molson Coors (retired)
  • Stephen McIngvale - Molson Coors
  • Dr. Dulce Paredes - Takasago International Corp., USA
  • Dr. Charlene Thrower - L'Oreal US
  • Annie M. Ugurlayan - National Advertising Division (NAD)®

For complete information and online registration, visit:

For the multiple registration and member discount, please contact Susan Longest at

Offered by: The Institute for Perception

Target audience: Intermediate

Cost: SYMPOSIA and Master Class (NOV 3-6) - $1,890 US, Only SYMPOSIA (NOV 3) - $495 US, Only Master Class (NOV 4-6) - $1,495 US. Attend in person at The Greenbrier or virtually via Zoom.  A discount of $50 US will be offered to members of the Sensometric Society upon request. Please contact Susan Longest at before registering if you are eligible for a discounted fee.

Further information: or call +1-804-675-2980

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