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The Sensometric Society

Sensory and Consumer Testing in Quality Assurance and Product Development - The Institute for Perception

  • 07 May 2019
  • (EDT)
  • 09 May 2019
  • (EDT)
  • The Williamsburg Lodge, Colonial Williamsburg, Virginia USA

In this new course, we will link techniques from quality assurance – control charts, action standards, and quality function deployment (QFD) – with sensory methodology and Drivers of Liking®.

Consumers’ liking or satisfaction with products can be unfolded to sensory characteristics that are important to them. This information can then feed into a QFD process to ensure product quality.

While reviewing basic sensory testing methodologies involving difference testing, ratings and hedonics, we will address two practical problems, an ingredient change and the development of a new product to appeal to a segment of consumers with an unmet need.

The course is cast in the context of a cookie company with staff similar to the participants. This means that the learning will resonate immediately and can be easily incorporated into the participants’ normal projects.

The course is taught by Dr. Daniel Ennis and Dr. Benoit Rousseau with invited speakers:

·         Dr. Karen Garcia - Symrise

·         Frank Rossi - PepsiCo/Frito-Lay

For complete information and online registration, visit:

For the multiple registration and member discount, please contact Susan Longest at

Offered by: The Institute for Perception

Target audience: Intermediate

Cost: EARLY BIRD is $1875, after March 29th fee is $1975 US; 20% discount for each additional registrant from same organization.  A discount of $50 US will be offered to members of the Sensometric Society upon request. Please contact Susan Longest at before registering if you are eligible for a discounted fee 

Further information:  or call +1-804-675-2980

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