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The Sensometric Society

Hands on Data exploration, Preference and Emotion Mapping

  • 11 Mar 2015
  • 9:00 AM (CDT)
  • 13 Mar 2015
  • 4:00 PM (CDT)
  • Microtek Labs, 5th Floor, 230 W. Monroe, Suite 550, Chicago, IL 60606, USA

Introduction to the Statistics and XLSTAT routines needed to analyse and explore consumer trial data.

Demographic analyses, Penalty analysis, segmentation, internal preference mapping, and how to obtain a contour surface mapping liking across the sensory space.

Based around the use of XLSTAT, attendees will gain practical experience using real-life examples.

NEW! We will teach our new version of by:Preference mapping called Crossover Preference mapping that allows ideal point mapping using only PCA and regression. 


Taught By: Hal Macfie and Anne Hasted

Sensometric members: 5% reduction on production of membership number

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