Using Consumer data to optimise product liking

In sensory science, the use of consumer increases exponentially, in such a way that they are nowadays one of the major “tools”.

• Which information can you get from consumers?
• How confident can you be about this information?

For the first time, we will offer training and practical experience in:

• Constructing a product space using consumer data
• Combining product configurations with liking scores in classical and new ways.
• Product liking optimisation through JARS and Ideal Scores;

Attendees will practice their learning using real life data and the XLSTAT data package.

Details

Presented by Thierry Worch

Sensometrics members: 5% reduction on production of membership number