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The Sensometric Society

Hands on Data exploration, Preference and Emotion Mapping

  • 12 Mar 2014
  • (EDT)
  • 14 Mar 2014
  • (EDT)
  • Microtek Labs, 5th Floor, 230 W. Monroe, Chicago, IL, USA

Day 1 (Optional) introduction to the Statistics and XLSTAT routines needed to analyse and explore consumer trial data. In the afternoon we discuss the issues regarding conduct and product and questionnaire design to ensure a successful trial to measure Liking or Emotion responses.

Day 2 teaches Demographic analyses, Penalty analysis, segmentation, internal preference mapping, and how to obtain a contour surface mapping liking across the sensory space.

Day 3 shows how to fit external preference mapping, ideal point analysis and use the results to set up optimum profiles of sensory or emotion responses.


Taught By: Hal Macfie and Anne Hasted

Sensometric members: 5% reduction on production of membership number

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