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The Sensometric Society

The Institute for Perception Course - Drivers of Liking ®: Principles and Applications

  • 21 May 2014
  • (EDT)
  • 23 May 2014
  • (EDT)
  • The Ritz-Carlton Powerscourt, Co. Wicklow, Ireland

In this 2.5-day course, learn to “see” the market from your consumers’ perspective as you develop an understanding of similarity, Drivers of Liking®, and Landscape Segmentation Analysis®. This course will focus on the planning of consumer hedonic investigations and the analysis of data collected in typical category appraisal projects. You will be introduced to recently developed novel combinatorial tools that can be used effectively for optimal product selection.


For complete information and online registration, visit: or call 001-804-675-2980


The course is taught by Dr. Daniel Ennis, Dr. Benoit Rousseau, and Dr. John Ennis with invited speakers: Frank Rossi of Kraft Foods and Pieter Punter of OP&P Product Research.


Offered by: The Institute for Perception
Target audience: Intermediate
Cost: $ 1350 US; 20% discount applied to each additional registrant from the same company, Academic discount available.  A discount of $50 US will be offered for members of the Sensometric Society.

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