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The Sensometric Society

Institute for Perception course: Advertising Claims Support - Case Histories and Principles

  • 07 Apr 2014
  • (EDT)
  • 09 Apr 2014
  • (EDT)
  • The Greenbrier in White Sulphur Springs, West Virginia, USA

How do you compete effectively in an increasingly challenging environment? Comparative advertising can improve sales, but how do you address competitor challenges? Claims support is a critical business focus for many companies in categories with aggressive competitors.

The purpose of this 2.5 day course is to raise awareness of the issues involved in surveys and product tests to provide the type of evidentiary support needed in the event of a claims dispute. For complete information and online registration, visit:

The course is taught by: Drs. Daniel Ennis, Benoit Rousseau and John Ennis

Invited speakers Include:

  • Anita Banicevic, Litigator - Davies Ward Phillips & Vineberg
  • David Bernstein, Litigator - Debevoise & Plimpton, LLP
  • Chris Cole, Litigator - Crowell & Moring
  • Kat Dunnigan, Senior Staff Attorney - National Advertising Division (NAD)
  • Don Lofty, former Internal Council - S. C. Johnson & Son, Inc.
  • Annie Ugurlayan, Senior Attorney - NAD
  • Lawrence Weinstein, Litigator - Proskauer Rose, LLP

Offered by: The Institute for Perception
Target audience: 
Cost: $1975 US; 20% discount applied to each additional registrant from the same company, Academic discount available. A discount of $50 US will be offered for members of the Sensometric Society upon request.

The Institute for Perception offers reduced or waived course fees to non-profit entities, students, judges, government employees and others. For more information, please e-mail or call +001-804-675-2980.)

Further information: or call 001-804-675-2980

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