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The Sensometric Society

The Institute for Perception Course - Drivers of Liking ®: Principles and Applications

  • 06 Nov 2013
  • (EST)
  • 08 Nov 2013
  • (EST)
  • The Greenbrier in White Sulphur Springs, West Virginia, USA

In this 2.5-day course, learn to “see” the market from your consumers’ perspective as you develop an understanding of similarity, Drivers of Liking®, and Landscape Segmentation Analysis®. This course will focus on the planning of consumer hedonic investigations and the analysis of data collected in typical category appraisal projects. You will be introduced to recently developed novel combinatorial tools that can be used effectively for optimal product selection.


The course is taught by Dr. Daniel Ennis, Dr. Benoit Rousseau, and Dr. John Ennis with invited speakers: Dr. Jean-Marc Dessirier of Unilever, Anthony (Manny) Manuele of MillerCoors, and Frank Rossi of Kraft Foods.



Offered by: The Institute for Perception
Target audience: Intermediate
Cost: $ 1450 US; 25% discount applied to each additional registrant from the same company, Academic discount available.  A discount of $50 US will be offered for members of the Sensometric Society.

For complete information and online registration, visit: or call 001-804-675-2980

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