PART 1: Tools for Difference Testing and Ratings - In the first 2-day part of this course, you will achieve a deeper understanding of commonly used difference testing and rating methods to select experimental procedures that best fit your budget and research objectives.
PART 2: Principles and Applications of Drivers of Liking® - In the following 1-day portion of the course, you will develop a better understanding of several commonly available techniques used to understand consumer needs, expectations, and uncover a product category’s drivers of liking (just-about-right scaling, factor analysis, internal and external preference mapping) by comparing them in terms of their strengths and weaknesses. You will also be introduced to Landscape Segmentation Analysis® (LSA), a technique that takes into account each consumer’s ideal product profile, and contrast LSA with the previously mentioned analytical methodologies.
Offered by: The Institute for Perception
Target audience: Intermediate
Cost: $1950 US; 25% discount for each additional registrant from same organization, Academic discount available. A discount of $50 US will be offered for members of the Sensometric Society before additional discounts are applied.
http://ifpress.com/short-courses/napa-2013/ or call 001-804-675-2980