In this 1.5 day course, you will learn new product profiling techniques through an in-depth exploration of descriptive panel methodologies. Specifically, you will connect a substantial body of research from the fields of cognitive psychology and cognitive neuroscience to the field of descriptive analysis and panel training. During this course you will understand and identify the strengths and weaknesses of descriptive analysis; reach beyond traditional techniques to improve panel training; learn to know your panelists better through advanced panel monitoring techniques; and become familiar with novel applications of descriptive analysis to category appraisal projects. Invited speakers include Dr. F. Gregory Ashby, Professor and Chair of the Department of Psychology, UC Santa Barbara.
Offered by: The Institute for Perception
Target audience: Intermediate
Cost: $850; 50% discount applied to each additional registrant from the same company, Academic discount available. A discount of $50 will be offered for members of the Sensometric Society before additional discounts are applied.
Further information: http://ifpress.com/short-courses/ or call 001-804-675-2980