Course Description: Knowing how to effectively support advertising claims is a critical need of many companies in categories with aggressive competitors.
In this 3.5-day course via Zoom, we present principles involved in testing product performance and surveys to assess advertising messages. We use NAD and litigated cases in concert with sensory and consumer science to show how to support advertising claims and address false claims/challenges made by competitors.
Instructors: Dr. Daniel Ennis, Dr. Benoit Rousseau, and William Russ
Date: 20th – 23rd APRIL 2021
Venue: Live stream via Zoom
Web Link to Course: https://www.ifpress.com/april-2021-program
Course Fee: $1,175 USD
A discount of $50 US will be offered to Sensometric members upon request. Please contact Susan Longest at firstname.lastname@example.org or call +001-804-675-2980 before registering if you are eligible for a discounted fee. Register online at: https://www.ifpress.com/april-2021-program