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The Sensometric Society

Advertising Claims Support: Case Histories and Principles - The Institute for Perception

  • 20 Apr 2021
  • (EDT)
  • 23 Apr 2021
  • (EDT)
  • Live stream via Zoom

Course Description: Knowing how to effectively support advertising claims is a critical need of many companies in categories with aggressive competitors.

In this 3.5-day course via Zoom, we present principles involved in testing product performance and surveys to assess advertising messages. We use NAD and litigated cases in concert with sensory and consumer science to show how to support advertising claims and address false claims/challenges made by competitors.

Instructors: Dr. Daniel Ennis, Dr. Benoit Rousseau, and William Russ

  • Invited Speakers (in alphabetical order):
  • Lauren Aronson, Crowell & Moring
  • Chris Cole, Crowell & Moring
  • Risa Drexler, Unilever USA
  • Kat Dunnigan, NAD
  • Kathryn Farrara, Unilever USA
  • Alex Kaplan, Oppenheim + Zebrak
  • Cynthia Kinser, Formerly with the TN Attorney General
  • David Mallen, Loeb & Loeb
  • Kristin Marchesiello, Unilever USA
  • La Toya Sutton, NAD
  • Eric Unis, NAD

Date: 20th – 23rd APRIL 2021

Venue: Live stream via Zoom

Web Link to Course:

Course Fee: $1,175 USD

A discount of $50 US will be offered to Sensometric members upon request. Please contact Susan Longest at or call +001-804-675-2980 before registering if you are eligible for a discounted fee. Register online at:

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