Dr. Daniel Ennis, Dr. Benoit Rousseau and Dr. John Ennis cordially invite you to attend two unique short courses, addressing the latest topics in sensory product testing and consumer preference investigation. SESSION 1: A POWERFUL FRAMEWORK FOR SENSORY PRODUCT TESTING will help you achieve a deeper understanding of commonly used discrimination and rating methods by learning a common framework in which to interpret results across methodologies. In SESSION 2: SEEING THE MARKET THROUGH THE EYES OF YOUR CONSUMERS, you will learn to "see" the market from your consumers' perspective as you explore the concepts of similarity, Drivers of Liking®, and Landscape Segmentation Analysis® (LSA). Recently developed combinatorial tools, which enhance the use of the TURF technique and guides optimal product selection for consumer category appraisals, will also be addressed. Invited speakers include Frank Rossi of Kraft Foods and Dr. Kevin Blot of Unilever. Frank will talk about issues in risk management in product testing, and Kevin will show applications of LSA to new global introductions.
Offered by: The Institute for Perception
Target audience: Intermediate
Cost: 1000 Euros for SESSION 1 (2 days); 1250 Euros for SESSION 2 (2.5 days); 2150 Euros for both Sessions. A discount of 50 EUR (for each session) will be offered for members of the Sensometric Society.
Further information: http://www.ifpress.com/shortcourses/ or call 001-804-675-2980