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The Sensometric Society

Tools and Applications of Sensory and Consumer Science - The Institute of Perception Course

  • 07 Nov 2017
  • (EST)
  • 10 Nov 2017
  • (EST)
  • The Greenbrier in White Sulphur Springs, West Virginia, USA

In this 3.5-day course you will:

  • Understand why different sensory methodologies can yield different decisions

  • Recognize the importance of test instructions
  • Explore the tetrad test as a powerful alternative to the triangle test
  • Learn to assess and manage risks in product testing decisions
  • Develop standards for consumer-relevant sensory differences
  • Connect results of internal panel testing to consumer response
  • Establish your experiment’s optimal sample size, including potential replications
  • Find optimal product portfolios using Landscape Segmentation Analysis® (LSA), an innovative unfolding technique

The course is taught in a highly creative format.  A corporate scenario has been created in which researchers and management grapple with issues involving test methodology leading to managerial decisions. You will experience, along with the characters in the scenario, how experimental procedures are selected that will best fit the corporate budget and research objectives. For complete information and online registration, visit:

The course is taught by Dr. Daniel Ennis, Dr. Benoit Rousseau, and Dr. John Ennis with invited speakers: Frank Rossi of Kraft Foods and Anthony (Manny) Manuele of Molson Coors.

Offered by: The Institute for Perception
Target audience:
Cost: $1975 US; 20% discount applied to each additional registrant from the same company when registered at the same time, Academic discount available.

A discount of $50 US will be offered to members of the Sensometric Society upon request. For the multiple registration and member discount, please contact Susan Longest at

Further information: or call 001-804-675-2980

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