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The Sensometric Society

Advertising Claims Support: Case Histories and Principles - The Institute for Perception

  • 18 Apr 2017
  • (EDT)
  • 20 Apr 2017
  • (EDT)
  • The Greenbrier in White Sulphur Springs, West Virginia, USA

Comparative advertising can improve sales, but how do you address false claims or challenges made by your competitors? Claims support is a critical business focus for many companies in categories with aggressive competitors. There is a scientific and legal foundation necessary to support advertising claims.


The purpose of this 3-day course is to raise awareness of the issues involved in surveys and product tests to provide the type of evidentiary support needed in the event of an advertising claims dispute.


The course speakers have decades of experience as instructors, scientific experts, jurors, and litigators in addressing claims with significant survey and product testing components.  National Advertising Division and litigated cases will be used to examine and reinforce the information discussed. (Approximately 18 CLE credits and 18CH for Certified Food Scientists can be claimed for attendance of this course.)

 For complete information and online registration, visit:

The course is taught by: Dr. Daniel Ennis, Dr. Benoit Rousseau, and Dr. John Ennis

Invited speakers Include:

  • Lauren Aronson - Crowell & Moring
  • Laura Brett - National Advertising Division (NAD)
  • Christopher A. Cole - Crowell & Moring
  • Kathleen (Kat) Dunnigan - National Advertising Division (NAD
  • Kathryn Farrara - Unilever USA
  • Alexander Kaplan - Proskauer Rose
  • Cynthia E. Kinser - Tennessee Attorney General's Office
  • David G. Mallen - Loeb & Loeb
  •  Annie M. Ugurlayan - National Advertising Division (NAD)


Course information and online registration: or call +001-804-675-2980. For the multiple registration and member discount, please contact Susan Longest at


Offered by: The Institute for Perception


Target audience: Intermediate


Cost$1975 US; 20% discount for each additional registrant from same organization.  Reduced or waived course fees offered to non-profit entities, students, judges, government employees and others A discount of $50 US will be offered to members of the Sensometric Society upon request. Please contact Susan Longest at before registering if you are eligible for a discounted fee.

Further information:  or call +1-804-675-2980

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