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The Sensometric Society

Drivers of Liking ®: Principles and Applications - The Institute for Perception

  • 31 Aug 2016
  • (EDT)
  • 01 Sep 2016
  • (EDT)
  • Cargill Latin America Innovation Center in Campinas, Sao Paulo, BRAZIL

In this two-day course we will review commonly used product optimization techniques such as just-about-right scaling, penalty analysis, factor analysis, and internal/external preference mapping. Through this review we will outline their strengths and weaknesses. We will also introduce Landscape Segmentation Analysis® a tool specifically developed to handle consumer hedonic responses.


This program qualifies for Certified Food Scientist (CFS) recertification contact hours (CH). CFS Certificants may claim 18 CH for their participation in this program.


For complete information and online registration, visit:

The course will be taught in English by Dr. Benoit Rousseau

Course fee includes:

  • All course materials and a copy of “Tools and Applications of Sensory and Consumer Science”
  • Daily lunch and break refreshments
  • Three-month free trial of IFPrograms™ software
  • Complimentary attendance or download of an IFP webinar

Course information and online registration:


Offered by: The Institute for Perception and sponsors: About Solution, Cargill, Symrise

Target audience: Intermediate

Cost: $600 US

Further information:  or call +1-804-675-2980








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