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The Sensometric Society

The Institute for Perception Course - MASTER CLASS in Sensory and Consumer Science

  • 07 Mar 2016
  • (EST)
  • 09 Mar 2016
  • (EST)
  • The Cloister – Sea Island, Georgia USA

Drs. Daniel Ennis, Benoît Rousseau, and John Ennis are pleased to present a Master Class in sensory and consumer science for participants who have at least 5 years of experience in the field and possess a good understanding of existing methodologies.

  • DAY 1: THURSTONIAN SCALING: We begin with a set of principles that will be used to interrelate a diversity of techniques to understand how people perceive items such as products, concepts and brands
  • DAY 2: UNFOLDING: We will discuss unfolding – what it is, why the problem it solves has always been of high interest
  • DAY 3: GRAPH THEORY: The focus will be on Graph Theoretic Analysis (GTA) and how to find solutions for combinatorial problems using cliques and bundles, and a technique called backtracking

For complete information and online registration, visit:

Offered by: The Institute for Perception
Target audience:
Cost: $1975US; 20% discount applied to each additional registrant from the same company when registered at the same time, Academic discount available. A discount of $50 US will be offered to members of the Sensometric Society upon request. For the multiple registration and member discount, please contact Susan Longest at

Further information: or call 001-804-675-2980

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