52 Technical Report Scenarios Based on Real-life Problems
Now in its fourth printing, this book contains The Insitute for Perception’s most significant and useful technical reports from the last 16 years. Readers will easily relate to the problems and solutions in each 2-page scenario. And for deeper study, the reader will find a list of published papers on a variety of related subjects.
RECOMMENDED by Science Books and Films, American Association for the Advancement of Science
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Drs. Daniel Ennis, Benoît Rousseau and John Ennis use their combined expertise to guide readers through problems in areas such as:
· Drivers of Liking® and Landscape Segmentation Analysis®
· Ratings & Rankings
· Advertising Claims Support
· Probabilistic Multidimensional Scaling
· Combinatorial Tools
· Difference Tests
· Optimizing Product Portfolios
· Designing Tests & Surveys
Also included are 27 tables for product testing methods so the reader can interpret results from discrimination methodologies such as the tetrad test, triangle test, same-different method, duo-trio test, replicated testing, and others.
176 pages., $95 (plus shipping and VA sales tax, where applicable). Publication date: October 13, 2014.
Members of the Sensometric Society receive a 10% discount on this title.
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