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The Sensometric Society

Designing Effective Surveys: The Science of Answering Questions - The Institute for Perception

  • 16 Apr 2015
  • (EDT)
  • 17 Apr 2015
  • (EDT)
  • The Greenbrier in White Sulphur Springs, West Virginia, USA

This 1.5-day course offers an in-depth look at how people answer questions in surveys. We will take you through the process of operationalizing survey concepts, how to improve survey item comprehension, validity, and reliability. A process model for answering a question will be shown to distinguish optimizing behavior from satisficing behavior. (Approximately 8 CLE credits)  For complete information and online registration, visit:

The course is taught by Dr. Daniel Ennis, Dr. Benoit Rousseau, and Dr. John Ennis with invited speakers:

David H. Bernstein - Debevoise & Plimpton

Kathleen (Kat) Dunnigan – NAD

Nancy J. Felsten - Davis Wright Tremaine


Offered by: The Institute for Perception
Target audience: Intermediate
Cost: $1250 US; 20% discount for each additional registrant from same organization.  Reduced or waived course fees offered to non-profit entities, students, judges, government employees and others.  A discount of $50 US will be offered to members of the Sensometric Society upon request.


Further information:  or call 001-804-675-2980


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