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The Sensometric Society

Advertising Claims Support: Case Histories and Principles - The Institute for Perception

  • 13 Apr 2015
  • (EDT)
  • 15 Apr 2015
  • (EDT)
  • The Greenbrier in White Sulphur Springs, West Virginia, USA

How do you compete effectively in an increasingly challenging environment? Comparative advertising can improve sales, but how do you address false claims or challenges made by your competitors? Claims support is a critical business focus for many companies in categories with aggressive competitors.


The purpose of this 2.5-day course is to raise awareness of the issues involved in surveys and product tests to provide the type of evidentiary support needed in the event of a claims dispute.


The course speakers have decades of experience as instructors, scientific experts, jurors, and litigators in addressing claims with significant survey and product testing components.  National Advertising Division and litigated cases will be used to examine and reinforce the information discussed. (Approximately 12 CLE credits)  For complete information and online registration, visit:


The course is taught by: Dr. Daniel Ennis, Dr. Benoit Rousseau, and Dr. John Ennis

Invited speakers Include:

    Anita Banicevic - Davies Ward Phillips & Vineberg

    Christopher A. Cole - Crowell & Moring

    Hal Hodes – National Advertising Division (NAD)

    Don Lofty - SC Johnson

    David. G. Mallen - Loeb & Loeb

    Michael Schaper - Debevoise & Plimpton

    Annie M. Ugurlayan - National Advertising Division (NAD)

    Lawrence I. Weinstein - Proskauer Rose LLP


Offered by: The Institute for Perception
Target audience: Intermediate
Cost: $1975 US; 20% discount for each additional registrant from same organization.  Reduced or waived course fees offered to non-profit entities, students, judges, government employees and others. 


A discount of $50 US will be offered to members of the Sensometric Society upon request.


Further information:  

or call 001-804-675-2980


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