The Sensometric Society
 

Using Consumer data to optimise product liking

  • 14 May 2014
  • 15 May 2014
  • Cliftons Training Facility, 108 Robinson Road, the Finexis Building Singapore 068900
In sensory science, the use of consumer increases exponentially, in such a way that they are nowadays one of the major “tools”.
  • Which information can you get from consumers?
  • How confident can you be about this information?

For the first time, we will offer training and practical experience in:

  • Constructing a product space using consumer data
  • Combining product configurations with liking scores in classical and new ways.
  • Product liking optimisation through JARS and Ideal Scores;

Attendees will practice their learning using real life data and the XLSTAT data package.

Details

Presented by Thierry Worch

Sensometrics members: 5% reduction on production of membership number

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