The Sensometric Society
 

Hands on: Rapid methods to optimise product performance using the consumer

  • 27 Feb 2014
  • 28 Feb 2014
  • Mediasite, 42, rue Legendre 75017 Paris, France

Conventional preference mapping requires a sensory panel to provide a space to relate to liking.What can you do when there are no sensory data?

Can we use Emotions data and consumer perceptions from rapid methods to guide product reformulation trials?

For the first time, we will offer training and practical experience in :
product liking optimisation through JARS and Ideal point scoring, measuring consumer perceptions of sensory and emotion attributes,
combining product attributes with emotions orbrand/package attributes in a holistic optimisation process.

Details

Taught By: Hal Macfie and Anne Hasted

Sensometrics member discount: 5% reduction on production of membership number

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