In this 2.5-day course, learn to “see” the market from your consumers’ perspective as you develop an understanding of similarity, Drivers of Liking®, and Landscape Segmentation Analysis®. This course will focus on the planning of consumer hedonic investigations and the analysis of data collected in typical category appraisal projects. You will be introduced to recently developed novel combinatorial tools that can be used effectively for optimal product selection.
For complete information and online registration, visit: http://ifpress.com/short-courses/european-2014/ or call 001-804-675-2980
Offered by: The Institute for Perception
Target audience: IntermediateCost: $ 1350 US; 20% discount applied to each additional registrant from the same company, Academic discount available. A discount of $50 US will be offered for members of the Sensometric Society.