How do you compete effectively in an increasingly challenging environment? Comparative advertising can improve sales, but how do you address competitor challenges? Claims support is a critical business focus for many companies in categories with aggressive competitors.
The purpose of this 2.5 day course is to raise awareness of the issues involved in surveys and product tests to provide the type of evidentiary support needed in the event of a claims dispute. For complete information and online registration, visit:
http://ifpress.com/short-courses/advertising-claims-2014/
The course is taught by: Drs. Daniel Ennis, Benoit Rousseau and John Ennis
Invited speakers Include:
Offered by: The Institute for Perception Target audience: Intermediate Cost: $1975 US; 20% discount applied to each additional registrant from the same company, Academic discount available. A discount of $50 US will be offered for members of the Sensometric Society upon request.
The Institute for Perception offers reduced or waived course fees to non-profit entities, students, judges, government employees and others. For more information, please e-mail or call +001-804-675-2980.)
Further information: http://ifpress.com/short-courses/ or call 001-804-675-2980
