In this 2.5 day course, you will learn to “see” the market from your consumers’ perspective as you develop an understanding of similarity, Drivers of Liking®, and Landscape Segmentation Analysis®. You will also be introduced to recently developed novel combinatorial tools, which can enhance the use of the TURF technique and guide the optimal selection of products for consumer category appraisals.
This course is taught by Dr. Benoît Rousseau and Dr. John Ennis with invited speakers: Frank Rossi of Kraft Foods, Bert Borggreve of H.J. Heinz, and Pieter Punter of OP&P Product Research.
Offered by: The Institute for Perception
Target audience: Intermediate
Cost: €950; 50% discount applied to each additional registrant from the same company, Academic discount available. A discount of €50 will be offered for members of the Sensometric Society before additional discounts are applied.
Further information: http://ifpress.com/short-courses/ or call 001-804-675-2980