The Sensometric Society
 

Tools and Applications of Sensory and Consumer Science, 4th Edition - Daniel Ennis, Benoît Rousseau, John Ennis

  • 13 Oct 2014
  • Book Announcement

52 Technical Report Scenarios Based on Real-life Problems

Now in its fourth printing, this book contains The Insitute for Perception’s most significant and useful technical reports from the last 16 years. Readers will easily relate to the problems and solutions in each 2-page scenario. And for deeper study, the reader will find a list of published papers on a variety of related subjects.

RECOMMENDED by Science Books and Films, American Association for the Advancement of Science

Visit Google Books ­­to look inside and read a sample. http://books.google.com/books/about/Tools_and_Applications_of_Sensory_and_Co.html?id=PaxIAQAAQBAJ

Drs. Daniel Ennis, Benoît Rousseau and John Ennis use their combined expertise to guide readers through problems in areas such as:

·         Drivers of Liking® and Landscape Segmentation Analysis®

·         Ratings & Rankings

·         Advertising Claims Support

·         Probabilistic Multidimensional Scaling

·         Combinatorial Tools

·         Difference Tests

·         Optimizing Product Portfolios

·         Designing Tests & Surveys

Also included are 27 tables for product testing methods so the reader can interpret results from discrimination methodologies such as the tetrad test, triangle test, same-different method, duo-trio test, replicated testing, and others.

176 pages., $95 (plus shipping and VA sales tax, where applicable). Publication date: October 13, 2014.

Members of the Sensometric Society receive a 10% discount on this title. 

Please call or contact catherine.sears@ifpress.com before ordering to receive your membership Discount.

ISBN: 978-0-615-85774-9

LCCN: 2013946404

To order copies of this book, please call (804) 675-2980 or visit www.ifpress.com.

© 2010 - 2012 Copyright The Sensometric Society.
Powered by Wild Apricot Membership Software