This 1.5-day course offers an in-depth look at how people answer questions in surveys. We will take you through the process of operationalizing survey concepts, how to improve survey item comprehension, validity, and reliability. A process model for answering a question will be shown to distinguish optimizing behavior from satisficing behavior. (Approximately 8 CLE credits) For complete information and online registration, visit: http://ifpress.com/short-courses/ad-claims-2015/
The course is taught by Dr. Daniel Ennis, Dr. Benoit Rousseau, and Dr. John Ennis with invited speakers:
David H. Bernstein - Debevoise & Plimpton
Kathleen (Kat) Dunnigan – NAD
Nancy J. Felsten - Davis Wright Tremaine
Offered by: The Institute for Perception
Target audience: IntermediateCost: $1250 US; 20% discount for each additional registrant from same organization. Reduced or waived course fees offered to non-profit entities, students, judges, government employees and others. A discount of $50 US will be offered to members of the Sensometric Society upon request.
Further information: http://ifpress.com/short-courses/ or call 001-804-675-2980